Maddy DeChurch
Welcome!
about
Originally from Florida, I’m a junior at Northwestern University studying Psychology, Entrepreneurship, and Integrated Marketing Communications.
Growing up, I was always fascinated by how films could influence people. I loved seeing how minor details, like a song choice or a lighting change, could completely shift an audience’s emotions. It was my first taste of how psychology and storytelling work together to reach people on a deeper level.
That curiosity led me to marketing, where I combine psychology and creativity to help brands connect meaningfully with their audiences. Whether through social media, content creation, or strategy, I love discovering what drives people and crafting campaigns that truly resonate.
Projects
business of vintage
Business of Vintage is the only marketing agency designed exclusively for vintage retail, helping dealers grow their digital presence and build communities around timeless pieces.
Roles: Brand Identity Development, Content & Growth Strategy (1,400% follower increase), Social Media Management, Email Marketing
la luce vita
La Luce Vita is a luxury women's retreat startup offering transformative experiences that blend Renaissance history, personal empowerment, and cultural immersion in Italy.
Roles: Market Research, Brand Positioning, Website Development (250+ site visits), Content Creation, SEO Strategy, Marketing Asset Creation
Chicago INT’L puppet theater festival
The Chicago International Puppet Theater Festival is a premier annual arts event featuring hundreds of artists and performances from around the world, celebrating the art of puppetry through diverse theatrical productions and cultural programming.
Roles: Content Strategy, Social Media Marketing, Website Content Creation, Artist Promotion, Audience Engagement (7,271+)
Filmmaking
I create compelling video content across multiple genres, from award-winning documentaries to music videos. My storytelling approach adapts to different audiences and directly fuels my approach to strategic marketing content.
Projects: Award-winning documentaries, music videos, horror films, PSAs
