Hi, I’m Maddy.
About
Originally from Florida, I’m a junior at Northwestern University studying Psychology, Entrepreneurship, and Integrated Marketing Communications.
Growing up, I was always fascinated by how films could influence people. I loved seeing how minor details, like a song choice or a lighting change, could completely shift an audience’s emotions. It was my first taste of how psychology and storytelling work together to reach people on a deeper level.
That curiosity led me to marketing, where I combine psychology and creativity to help brands connect meaningfully with their audiences. Whether through social media, content creation, or strategy, I love discovering what drives people and crafting campaigns that truly resonate.
Projects
As PR and Marketing Officer for Northwestern's Tri Delta chapter, I managed social media strategy, brand partnerships, and content creation for a community of 140+ women.
Roles: Social Media Strategy, Content Creation, Brand Partnerships, Graphic Design, Merchandise Design & Production
Graphics
Content strategy and visual design for January 2026 formal recruitment, generating 149K+ views and expanding non-follower reach from 33% to 51%.
Merch Design
Custom apparel designed from concept to delivery & produced with Mitch Flippo MFG for 140+ members.
Partnerships
Secured and managed brand partnerships with local Chicago businesses, including Cupitol and Backlot Coffee, coordinating discount campaigns and sponsored posts.
Business of Vintage is the only marketing agency designed exclusively for vintage retail, helping dealers grow their digital presence and build communities around timeless pieces.
Roles: Brand Identity Development, Content & Growth Strategy (1,400% follower increase), Social Media Management, Email Marketing
The Chicago International Puppet Theater Festival is a premier annual arts event featuring hundreds of artists and performances from around the world, celebrating the art of puppetry through diverse theatrical productions and cultural programming.
Roles: Content Strategy, Social Media Marketing, Website Content Creation, Artist Promotion, Audience Engagement (7,271+)
La Luce Vita is a luxury women's retreat startup offering transformative experiences that blend Renaissance history, personal empowerment, and cultural immersion in Italy.
Roles: Market Research, Brand Positioning, Website Development (250+ site visits), Content Creation, SEO Strategy, Marketing Asset Creation
I create video content across many different genres, from informational documentaries to music videos. My storytelling approach adapts to different audiences and directly fuels my approach to strategic marketing content.
Projects: Award-winning documentaries, music videos, horror films, PSAs
