Marketer, filmmaker, psychology enthusiast, and “people-person”.
Hi, I’m Maddy! Thanks for stopping by.
Originally from Winter Park, Florida, I’m a sophomore at Northwestern University studying Psychology, Entrepreneurship, and Integrated Marketing Communications.
Growing up, I was always fascinated by how films could influence people. I loved seeing how minor details, like a song choice or a lighting change, could completely shift an audience’s emotions. It was my first taste of how psychology and storytelling work together to reach people on a deeper level.
That curiosity led me to marketing, where I combine psychology and creativity to help brands connect meaningfully with their audiences. Whether through social media, content creation, or strategy, I love discovering what drives people and crafting campaigns that truly resonate.
Outside of my academic and professional pursuits, I’m an active member of Tri Delta, where I serve on the Social and Content Committees, contributing to event promotion and creating engaging content for our chapter.
Through my sorority, I’m also involved in philanthropy, supporting St. Jude Children’s Hospital by organizing and promoting events such as Tri Hop and clothing sales, where all proceeds benefit the hospital.
Additionally, I play intramural soccer and am a member of Women in Business at Northwestern, where I benefit from mentorship opportunities, networking events, and workshops.